Privacy Policy

Who we are

RLTY Service, LLC ("RLTY Service," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://rltyservice.com and use our services.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

1. Information we collect

We collect information you provide directly, information collected automatically when you use the Services, and certain information from third-party sources.

1.1 Information you provide to us

Account information:

• Name (individual or business entity name)
• Email address
• Phone number
• Mailing address
• Username and password
• Business/entity type (individual, LLC, corporation, partnership)

Property information:

• Property address
• Borough, Block, and Lot (BBL)
• Property tax identification numbers
• Property type and classification
• Assessed value
• Number of units and square footage
• Ownership information and corporate structure

Financial and tax information:

• Gross income from property
• Operating expenses and related financial data
• Rent roll data and lease details
• Vacancy rates and occupancy data
• Supporting documentation and prior-year records
• Payment and billing information for service fees

Communication information:

• Emails, contact forms, support requests, and correspondence records
• Survey responses and service feedback

Government filing information:

• DOF SmartFile access information you provide
• Prior notices, penalties, and appeal materials
• Tax Commission and ALJ hearing documents

1.2 Information collected automatically

Usage information:

• Pages visited, feature usage, and click/navigation patterns
• Time/date of access and time spent on pages
• Referring/exit pages and on-site query activity

Device and browser information:

• IP address, browser type/version, operating system
• Device type, screen resolution, language preferences
• Unique device identifiers

We use cookies and similar technologies. See Section 8.

1.3 Third-party sources

• Payment processors (for transaction confirmation and billing data)
• Analytics providers (such as Google Analytics)
• Public records from NYC and other government sources

2. How we use your information

2.1 To provide services

• Prepare and file RPIE statements on your behalf
• Complete rent roll and storefront registry filings
• Respond to non-compliance notices and penalty matters
• Communicate with government agencies where required
• Maintain your account and process payments

2.2 To communicate with you

• Service updates, support responses, and filing notifications
• Deadline reminders and policy notices
• Educational content and newsletters where consent is provided

2.3 To improve and develop services

• Usage analytics and trend analysis
• Feature development and UX improvements
• Testing and troubleshooting

2.4 For legal and security purposes

• Legal compliance and response to lawful requests
• Enforcement of Terms and policy protections
• Fraud prevention and incident investigation

2.5 For marketing and business purposes

• Promotional communications (with consent)
• Survey and market research
• Business performance analysis

3. How we share your information

We do not sell your personal information.

3.1 Government filings

We submit information to NYC Department of Finance and related agencies where necessary to complete compliance filings on your behalf. Information included in filings may become public record.

3.2 Service providers

We share information with vendors supporting operations, such as:

• Payment processors
• Email and communication providers
• Analytics providers
• Cloud hosting providers
• Customer support tooling

Service providers are contractually limited to processing data for our business purposes.

3.3 Legal requirements

We may disclose information when required by law, legal process, law enforcement request, regulatory inquiry, emergency, or legal defense.

3.4 Business transfers

In mergers, acquisitions, asset sales, or similar transactions, information may be transferred as part of the transaction.

3.5 With your consent

We may share data with third parties when you explicitly authorize it.

3.6 Aggregated/de-identified data

We may share aggregated or de-identified information that cannot reasonably identify you.

4. Data security

We implement reasonable administrative, technical, and physical safeguards, including:

• Encryption in transit via SSL/TLS
• Encryption of sensitive data at rest
• Authentication and access controls
• Security updates and assessments
• Need-to-know access restrictions and staff training

No system is 100% secure. You are responsible for safeguarding account credentials.

5. Data retention

We retain personal information as needed for service delivery and legal obligations.

• Active accounts: retained while account remains active
• Closed accounts: retained where needed for legal compliance, dispute resolution, fraud prevention, and records management
• RPIE filing records: retained at least seven years
• Marketing preferences: retained until unsubscribe or deletion request

6. Your rights and choices

6.1 Access and correction

You may request access to and correction of account information by contacting cs@rltyconsulting.com.

6.2 Account deletion

You may request account deletion, subject to legal retention and legitimate business requirements.

6.3 Marketing communications

• Use unsubscribe links in marketing emails
• Contact us to opt out
• Update preferences in account settings

Transactional and service communications may still be sent.

6.4 Cookies and 6.5 Do Not Track

You may control cookies through browser settings. We do not currently respond to browser Do Not Track signals.

7. Cookies and tracking technologies

7.1 What are cookies

Cookies are small files placed on your device to support core site operations and analytics.

7.2 Types of cookies

• Strictly necessary cookies (authentication/security)
• Functional cookies (preferences/settings)
• Analytics cookies (usage insights)
• Marketing cookies (if used in future campaigns)

7.3 Managing cookies

Manage cookie settings in browser privacy controls (Chrome, Firefox, Safari, Edge). Disabling cookies may affect functionality.

7.4 Third-party tracking

Third-party analytics services may use cookies and similar technologies. Example: Google Analytics Privacy Policy.

8. Third-party links and services

The Site may link to third-party sites (including NYC DOF resources, payment platforms, and social media). Their privacy practices are governed by their own policies.

9. Children's privacy

Services are not intended for children under 18. We do not knowingly collect personal information from children under 18.

10. State-specific privacy rights

10.1 New York residents

As a New York-based company, we follow applicable New York privacy requirements.

10.2 California residents

If we expand services to California residents, we will comply with CCPA obligations, including rights to know, delete, opt out of sale (we do not sell personal data), and non-discrimination.

10.3 European Union residents

If we expand services to EU residents, we will comply with GDPR and related rights, including access, correction, erasure, portability, and objection.

11. International data transfers

Services are based in the United States and intended primarily for U.S. users. If accessed internationally, data may be transferred to and processed in the United States.

12. Changes to this privacy policy

We may update this policy to reflect legal, technical, or operational changes. Material changes may be communicated by updating this page, email notice, or prominent on-site notice.

13. Contact us

Questions or requests about this Privacy Policy can be sent to:

RLTY Service, LLC
369 Lexington Ave, Suite 350
New York, NY 10017
Email: cs@rltyconsulting.com
Phone: (646) 876-2373
Hours: Monday-Friday, 9:00 AM - 6:00 PM ET

14. California privacy rights (if applicable)

California Civil Code Section 1798.83 allows California residents to request information regarding disclosure of personal information for direct marketing. We do not share personal information for third-party direct marketing without consent.

15. Data protection officer / privacy contact

For privacy inquiries, contact our privacy contact at cs@rltyconsulting.com.